The Power of Feeling Fresh was Lush North America's summer bodycare campaign, celebrating the brand’s bestselling products and the effective, fresh ingredients behind them. Designed for the realities of summer, the campaign highlighted how Lush bodycare leaves skin feeling soft, smooth, clean, calm, and ready to glow—even through harsh summer rays and long, sweaty days.

Built around the idea that everyone experiences summer differently, the campaign highlighted routines for everything from ocean swims and bike rides to gardening and daily commutes, positioning Lush bodycare as the ultimate summer essential. I developed and crafted the stratgey and art direction for the campaign, shooting all assets on vibrant gradient backdrops to evoke a warm, sunlit glow and created a cohesive visual language across every asset.



Global Art Direction lead, Creative Direction, 3D Design, Visualization & production

As an extension of the campaign, we designed the Lush Fresh Market event which took place in Chicago. Set in Millennium Park, the experience welcomed 1,950 visitors over the weekend. We invited guests to step into a vibrant, sensory world inspired by the sights, scents, and energy of a real farmers market. Every detail was designed to bring Lush's ingredient-led philosophy to life through immersive market stalls filled with fresh fruits, herbs, and florals, live product-making at the fresh pressed juice bar, body scrubs scooped like gelato, and botanical mist stands celebrating fresh ingredients.

I lead the creative from initial sketches and concept development, to detailed 3D renderings and desings, to helping lead the final execution and build in Chicago.