Mikes Hard Seltzer
Mike’s is a straightforward, straight talking hard seltzer whose brand lives off centre stage where people simply want great taste. To get cans in hands throughout summer - without the budget of well-established brands - we needed a cunning solution to get people talking.
In partnership with The O2 Arena, alongside Sian Welby from Capital Radio, we set up a tasting station where gig go-ers could get a free taste of Mike’s in exchange for a review.
Activation / VOD / Social / OOH
In partnership with The O2 Arena, alongside Sian Welby from Capital Radio, we set up a tasting station where gig go-ers could get a free taste of Mike’s in exchange for a review.
Activation / VOD / Social / OOH