2.4 million fewer women than men enjoy sport and activity. This is not only detrimental to how women see activity, but also means the industry is missing out on 2.4 million customers. We call this the "Enjoyment Gap". Caused by fear of judgment, society pressures, safety worries, the cost of living to name a few.

To show women, organisations and the industry smashing the Enjoyment Gap is possible, we collaborated with four amazingly inspiring grassroots organisations who are closing this gap by simply thinking out of the box and putting people first. We created a series of docu-films that celebrates their stories. Written and moulded in complete collaboration with each group, we created tools, educational materials, social assets and mantras to inspire organisations big and small to make spaces more safe, suitable, social and self affirming for women.

OLV / Social / Website & Learning Materials 

Directed by Charlie Coombs, feat: Black Girls Do Run, Goal diggers FC, Muslim Girls Fence and Welcome Gym.