No Room For Racism, Anywhere.
"No Room for Racism” began as setting the foundations that racism will not be accepted in stadiums. Now, it’s time to address not just fans, but society to call out and challenge racism on social media, pubs, clubs, bars and even at home. Sending the prominent message that together we can use Premier League as a powerful platform to make No Room for Racism. Anywhere.
When creating this campaign, it was very important to us to bring the Premier League into the current climate and create a piece of work that was culturally relevant and reflective. To do this we built a diverse team of football fanatics to ensure the work represented the views, passions and experiences of our huge audience. In house, we lent on our Belong team as a sound board to ensure we were making the right calls and how to approach client questions. Externally, our talented creatives were Director Marvin Jay Alvarez, British rapper and mixed visual artist Kojey Radical and UK Jazz musician Louis VI. We also featured Goal Diggers FC (@goaldiggersfc) an all female football team and founders of first Black British female lead football podcast, and Gundeep; director and founder of The Last Stand (_thelaststand_) a group that brings young people together through their love of football.
We also worked alongside Nomad Studio to build out the bradning for this campaign, creating a line and lockup, that literally leaves no room for racism, squaishing it out through animation.
TVC, Digital Design, Print, Art Direction, InGame Design, OOH
Directed by Marvin Jay Alvarez & Voice over by Kojey Radical
When creating this campaign, it was very important to us to bring the Premier League into the current climate and create a piece of work that was culturally relevant and reflective. To do this we built a diverse team of football fanatics to ensure the work represented the views, passions and experiences of our huge audience. In house, we lent on our Belong team as a sound board to ensure we were making the right calls and how to approach client questions. Externally, our talented creatives were Director Marvin Jay Alvarez, British rapper and mixed visual artist Kojey Radical and UK Jazz musician Louis VI. We also featured Goal Diggers FC (@goaldiggersfc) an all female football team and founders of first Black British female lead football podcast, and Gundeep; director and founder of The Last Stand (_thelaststand_) a group that brings young people together through their love of football.
We also worked alongside Nomad Studio to build out the bradning for this campaign, creating a line and lockup, that literally leaves no room for racism, squaishing it out through animation.
TVC, Digital Design, Print, Art Direction, InGame Design, OOH
Directed by Marvin Jay Alvarez & Voice over by Kojey Radical
