Space NK is a luxurious, well crafted beauty retailer that expertly caters to the beauty and self-care needs of men and women of all ages. The problem? Nobody knows who they are or what they stand for. Enter “This is your beauty Space NK”. From pitch brief, idea generation, presentation to production - I was sole creative lead alongside my creative partner Josie Beaumonth, nurturing the campaign from storyboard to the final piece - staying true to the original storyboards (which lets face it, never happens). We also re-created their brand identity which has now inspired them to release their first line of beauty products.


Wearing perfume when there’s no one to smell it. Sculpting your contour just to sweat it off. Dressing up when the party is dressing down - beauty is a space to make your own free from judgement or justification. For their first campaign, this idea gave Space NK a platform to give a voice to those who have felt conventional ‘beauty’ doesn’t apply to them. Welcome to your beauty Space NK.

Pitch Win, Creative lead, Branding Design, Art Direction, Digital Design

Directed by Margot Bowman