This is the dream delivered. SRAM launched Eagle Transmission, a radically robust, fully integrated and independent wireless transmission that changes how we ride.
It simplifies, strengthens and extends the cyclists experience to new limits, using no derailleur hanger or adjustment screws and lets you shift flawlessly under maximum power. I worked with the team at Good Fortune Collective to create, design and launch this campaign.

Art Direction, Illustration, Digital Design, OLV & Print