Listerine Naturals 

Too often, environmentally conscious products can either taste bad, not be particularly effective - or both. Enter Listerine Naturals. The latest natural product on block that actually works. The challenge for us, was to create a digital first launch that coupled creativity with a hard efficacy message.

So, we created “A Powerful Clean, Inspired by Nature.”

To bring the power of nature to life we orchestrated a plant lovers paradise in the form of a shoot. Using the plants included in the formula like mint, eucalyptus, and thyme, we built two huge flower walls as our key backdrop. Spritzing within an inch of our lives, we created two floral scenes that came to life around the bottles, using different colour combinations and leaf styles to represent the different ingredients of each product. Needless to say the shoot-loot epic.

OLV / Social / OOH