https://sarahbignell.com Portfolio Thu, 14 Aug 2025 18:30:11 +0000 https://sarahbignell.com en https://sarahbignell.com/Index Mon, 04 Dec 2023 22:28:22 +0000 Portfolio https://sarahbignell.com/Index https://sarahbignell.com/Smell-Incredible Wed, 05 Jun 2024 18:22:49 +0000 Portfolio https://sarahbignell.com/Smell-Incredible Smell Incredible&nbsp; Super Milk conditioning spray is Lush’s number one best-selling product accross the globe. It has rapidly grown in popularity due to viral reviews on TikTok citing its groumand scent as a key benefit. The purpose of Smell incrEDIBLE is to leverage Super Milk’s growing popularity and it’s gourmand scent trend to attract new customers, drive cross category awareness to more products and educate audiences on the benefits of the product range. We took inspiration from product food labels to create the design lockup which housed the benefits for each ingredient. We then shot beautiful macro and group shots of the product’s showing off the stunning textures of each unqiue product.&nbsp; We designed and hosted a pop-up brand event in Texas that focused specifically on haircare, with the goal to leverage customers who already love Supermilk, to explore other Lush hair products. &nbsp;Global Art Direction lead, Design, Set Design &amp; Styling, Retail &amp; In-store concepting&nbsp; <img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/79de104f6137d065b1bf49c131362dec2f9c33287c0cd1cff9147cf81971befe/SmellLikeASnack_lightbox_v6-08.png" data-mid="217641813" border="0" src="https://freight.cargo.site/w/1000/i/79de104f6137d065b1bf49c131362dec2f9c33287c0cd1cff9147cf81971befe/SmellLikeASnack_lightbox_v6-08.png" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/a6d977312226750062f32a884b5938daf3169efd8b5308d55311405112b9be6a/Gourmond_2024_Lightbox_Internal_Sticker_EN-04.png" data-mid="217642019" border="0" src="https://freight.cargo.site/w/1000/i/a6d977312226750062f32a884b5938daf3169efd8b5308d55311405112b9be6a/Gourmond_2024_Lightbox_Internal_Sticker_EN-04.png" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/5d77a291f1719a0a2d87ba7674ea50c0c4bb4f7b63826bb23996818bdf7fe1a5/Gourmond_2024_Lightbox_Internal_Sticker_EN-06.png" data-mid="217642036" border="0" src="https://freight.cargo.site/w/1000/i/5d77a291f1719a0a2d87ba7674ea50c0c4bb4f7b63826bb23996818bdf7fe1a5/Gourmond_2024_Lightbox_Internal_Sticker_EN-06.png" /> <img width="4831" height="4437" width_o="4831" height_o="4437" data-src="https://freight.cargo.site/t/original/i/42265b272c9cf2828945bb8eb9f66364adc4240320e11f020f75035512769092/SmellIncredible_2024_RetailMock_NA-01.png" data-mid="240343113" border="0" src="https://freight.cargo.site/w/1000/i/42265b272c9cf2828945bb8eb9f66364adc4240320e11f020f75035512769092/SmellIncredible_2024_RetailMock_NA-01.png" /> <img width="6435" height="4290" width_o="6435" height_o="4290" data-src="https://freight.cargo.site/t/original/i/dc55e2e6391366c2b38737a266c54ff1cd8dfa72d1fe1cde36d2feff055d2186/Super-Milk-Cafe-Austin-2024-Pop-Up_08.jpg" data-mid="219085543" border="0" src="https://freight.cargo.site/w/1000/i/dc55e2e6391366c2b38737a266c54ff1cd8dfa72d1fe1cde36d2feff055d2186/Super-Milk-Cafe-Austin-2024-Pop-Up_08.jpg" /> <img width="6205" height="4136" width_o="6205" height_o="4136" data-src="https://freight.cargo.site/t/original/i/cb849f42b59ee51d2f15b97c148949fb3f57f78ce655b61d354ee1d4a6488a6d/Super-Milk-Cafe-Austin-2024-Pop-Up_102.jpg" data-mid="219085472" border="0" src="https://freight.cargo.site/w/1000/i/cb849f42b59ee51d2f15b97c148949fb3f57f78ce655b61d354ee1d4a6488a6d/Super-Milk-Cafe-Austin-2024-Pop-Up_102.jpg" /> <img width="6568" height="4379" width_o="6568" height_o="4379" data-src="https://freight.cargo.site/t/original/i/b0c2f16a1aecb60ace4297264e47e185d0bd08097ad762ec050bb6c430368639/Super-Milk-Cafe-Austin-2024-Pop-Up_04.jpg" data-mid="219085660" border="0" src="https://freight.cargo.site/w/1000/i/b0c2f16a1aecb60ace4297264e47e185d0bd08097ad762ec050bb6c430368639/Super-Milk-Cafe-Austin-2024-Pop-Up_04.jpg" /> <img width="6570" height="4380" width_o="6570" height_o="4380" data-src="https://freight.cargo.site/t/original/i/41efad7fa4cd951446cf34e804fd0a44faad1c26b7a812de440cdca1d0c21e28/Super-Milk-Cafe-Austin-2024-Pop-Up_74.jpg" data-mid="219085582" border="0" src="https://freight.cargo.site/w/1000/i/41efad7fa4cd951446cf34e804fd0a44faad1c26b7a812de440cdca1d0c21e28/Super-Milk-Cafe-Austin-2024-Pop-Up_74.jpg" /> <img width="6582" height="4388" width_o="6582" height_o="4388" data-src="https://freight.cargo.site/t/original/i/be28123b0abe479e6aa618de5cadc8ac4ee0ae6e9756472070cc8f311835171f/Super-Milk-Cafe-Austin-2024-Pop-Up_92.jpg" data-mid="219085584" border="0" src="https://freight.cargo.site/w/1000/i/be28123b0abe479e6aa618de5cadc8ac4ee0ae6e9756472070cc8f311835171f/Super-Milk-Cafe-Austin-2024-Pop-Up_92.jpg" /> <img width="6570" height="4380" width_o="6570" height_o="4380" data-src="https://freight.cargo.site/t/original/i/48f7fd9c3bcb33b25173efa48f18b544d57bdda7105cfe9f78a60d51845258a8/Super-Milk-Cafe-Austin-2024-Pop-Up_23.jpg" data-mid="219085575" border="0" src="https://freight.cargo.site/w/1000/i/48f7fd9c3bcb33b25173efa48f18b544d57bdda7105cfe9f78a60d51845258a8/Super-Milk-Cafe-Austin-2024-Pop-Up_23.jpg" /> <img width="5737" height="3825" width_o="5737" height_o="3825" data-src="https://freight.cargo.site/t/original/i/85607e3f6161bf1427a02fd0fb197a5160ae2c0b640ae92641b03429154b257b/Super-Milk-Cafe-Austin-2024-Pop-Up_01.jpg" data-mid="219085548" border="0" src="https://freight.cargo.site/w/1000/i/85607e3f6161bf1427a02fd0fb197a5160ae2c0b640ae92641b03429154b257b/Super-Milk-Cafe-Austin-2024-Pop-Up_01.jpg" /> <img width="6570" height="4380" width_o="6570" height_o="4380" data-src="https://freight.cargo.site/t/original/i/dad90e600c9fa870cfefa307aebf94d0466ea979878a1dbc4010f01287187f75/Super-Milk-Cafe-Austin-2024-Pop-Up_47.jpg" data-mid="219085579" border="0" src="https://freight.cargo.site/w/1000/i/dad90e600c9fa870cfefa307aebf94d0466ea979878a1dbc4010f01287187f75/Super-Milk-Cafe-Austin-2024-Pop-Up_47.jpg" /> <img width="6582" height="4388" width_o="6582" height_o="4388" data-src="https://freight.cargo.site/t/original/i/041a6cc498703d10d68579f0f5bd61d92a96fcee354756f6f181a0e6a5ad89ac/Super-Milk-Cafe-Austin-2024-Pop-Up_108.jpg" data-mid="219085588" border="0" src="https://freight.cargo.site/w/1000/i/041a6cc498703d10d68579f0f5bd61d92a96fcee354756f6f181a0e6a5ad89ac/Super-Milk-Cafe-Austin-2024-Pop-Up_108.jpg" /> <img width="6570" height="4380" width_o="6570" height_o="4380" data-src="https://freight.cargo.site/t/original/i/261f3411fac7eba35a1a2c427ad6763fb3ae049bf74f86a18f33e888eb5c3fab/Super-Milk-Cafe-Austin-2024-Pop-Up_76.jpg" data-mid="219085583" border="0" src="https://freight.cargo.site/w/1000/i/261f3411fac7eba35a1a2c427ad6763fb3ae049bf74f86a18f33e888eb5c3fab/Super-Milk-Cafe-Austin-2024-Pop-Up_76.jpg" /> <img width="6570" height="4380" width_o="6570" height_o="4380" data-src="https://freight.cargo.site/t/original/i/12f502cbb9553f2def9d6a1e28e857dfa5d49820a8b87ebd1d2720eb6e7e5e74/Super-Milk-Cafe-Austin-2024-Pop-Up_17.jpg" data-mid="219085574" border="0" src="https://freight.cargo.site/w/1000/i/12f502cbb9553f2def9d6a1e28e857dfa5d49820a8b87ebd1d2720eb6e7e5e74/Super-Milk-Cafe-Austin-2024-Pop-Up_17.jpg" /> <img width="6269" height="4180" width_o="6269" height_o="4180" data-src="https://freight.cargo.site/t/original/i/2ed5c623a19222b21ba424e61d9e2de0b194ddb38eb39e80d6ba70b54d05463b/Super-Milk-Cafe-Austin-2024-Pop-Up_42.jpg" data-mid="219085576" border="0" src="https://freight.cargo.site/w/1000/i/2ed5c623a19222b21ba424e61d9e2de0b194ddb38eb39e80d6ba70b54d05463b/Super-Milk-Cafe-Austin-2024-Pop-Up_42.jpg" /> <img width="6582" height="4388" width_o="6582" height_o="4388" data-src="https://freight.cargo.site/t/original/i/224b742d833f023390be246b61377d5cd96a1828d2e34e040963ebb713eed33c/Super-Milk-Cafe-Austin-2024-Pop-Up_137.jpg" data-mid="219085589" border="0" src="https://freight.cargo.site/w/1000/i/224b742d833f023390be246b61377d5cd96a1828d2e34e040963ebb713eed33c/Super-Milk-Cafe-Austin-2024-Pop-Up_137.jpg" /> <img width="2534" height="1806" width_o="2534" height_o="1806" data-src="https://freight.cargo.site/t/original/i/d46878011fa2859a8075bfc96f24029742d2c260de5db9bed5b180f44c42a8a2/Screenshot-2024-09-06-at-2.20.13PM.png" data-mid="217642461" border="0" src="https://freight.cargo.site/w/1000/i/d46878011fa2859a8075bfc96f24029742d2c260de5db9bed5b180f44c42a8a2/Screenshot-2024-09-06-at-2.20.13PM.png" /> <img width="6483" height="4322" width_o="6483" height_o="4322" data-src="https://freight.cargo.site/t/original/i/8d599500f00a8a8823ac5e11a5e7e87a57d055a84327d0339d5e167e1a385ec8/Gourmand-2024-Item-09-Horizontal_01.jpeg" data-mid="217642356" border="0" src="https://freight.cargo.site/w/1000/i/8d599500f00a8a8823ac5e11a5e7e87a57d055a84327d0339d5e167e1a385ec8/Gourmand-2024-Item-09-Horizontal_01.jpeg" /> <img width="2880" height="1800" width_o="2880" height_o="1800" data-src="https://freight.cargo.site/t/original/i/b41b7ce52bcd04fee67b0f797a6d94b5ea5bdb3128172838ac68379b058f9a77/Screenshot-2024-09-11-at-4.11.28PM.png" data-mid="217930878" border="0" src="https://freight.cargo.site/w/1000/i/b41b7ce52bcd04fee67b0f797a6d94b5ea5bdb3128172838ac68379b058f9a77/Screenshot-2024-09-11-at-4.11.28PM.png" /> <img width="6684" height="4463" width_o="6684" height_o="4463" data-src="https://freight.cargo.site/t/original/i/15093a29e8f9e3010c382f1b422b8977b51258a138e44fa9c091ca2d305e1138/Gourmand-2024-Item-05-Horizontal_01.jpeg" data-mid="217642614" border="0" src="https://freight.cargo.site/w/1000/i/15093a29e8f9e3010c382f1b422b8977b51258a138e44fa9c091ca2d305e1138/Gourmand-2024-Item-05-Horizontal_01.jpeg" /> <img width="6257" height="4176" width_o="6257" height_o="4176" data-src="https://freight.cargo.site/t/original/i/cb0447c9807f2f690acaafbc9b7d9aef63fd52d8d65e2de697a02667f56038af/Gourmand-2024-Item-03-Horizontal_01.jpg" data-mid="240344069" border="0" src="https://freight.cargo.site/w/1000/i/cb0447c9807f2f690acaafbc9b7d9aef63fd52d8d65e2de697a02667f56038af/Gourmand-2024-Item-03-Horizontal_01.jpg" /> <img width="6683" height="4465" width_o="6683" height_o="4465" data-src="https://freight.cargo.site/t/original/i/47be70e9992307f1c5850ba2774242250fc17b749b1ae0b7ef824e42480148ed/Gourmand-2024-Item-11-Horizontal_01.jpg" data-mid="240344071" border="0" src="https://freight.cargo.site/w/1000/i/47be70e9992307f1c5850ba2774242250fc17b749b1ae0b7ef824e42480148ed/Gourmand-2024-Item-11-Horizontal_01.jpg" /> <img width="6486" height="4323" width_o="6486" height_o="4323" data-src="https://freight.cargo.site/t/original/i/1233d0870dd4a2c9dd26288c4cab0e44e5df2e36fc0679beebb1b27a0c1ed8b6/Gourmand-2024-Item-02-Horizontal_01.jpg" data-mid="240344072" border="0" src="https://freight.cargo.site/w/1000/i/1233d0870dd4a2c9dd26288c4cab0e44e5df2e36fc0679beebb1b27a0c1ed8b6/Gourmand-2024-Item-02-Horizontal_01.jpg" /> https://sarahbignell.com/SpaceNK Mon, 04 Dec 2023 22:28:23 +0000 Portfolio https://sarahbignell.com/SpaceNK This is your SpaceNK Space NK is a luxurious, well crafted beauty retailer that expertly caters to the beauty and self-care needs of men and women of all ages. The problem? Nobody knows who they are or what they stand for. Enter “This is your beauty Space NK”. From pitch brief, idea generation, presentation to production - I was sole creative lead alongside my creative partner Josie Beaumonth, nurturing the campaign from storyboard to the final piece - staying true to the original storyboards (which lets face it, never happens). We also re-created their brand identity which has now inspired them to release their first line of beauty products. Wearing perfume when there’s no one to smell it. Sculpting your contour just to sweat it off. Dressing up when the party is dressing down - beauty is a space to make your own free from judgement or justification. For their first campaign, this idea gave Space NK a platform to give a voice to those who have felt conventional ‘beauty’ doesn’t apply to them.&nbsp;Welcome to your beauty Space NK.Pitch Win, Creative lead, Branding Design, Art Direction, Digital DesignDirected by Margot Bowman <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/178f49a5bf619e2e3c9cbc7bb0e86c78d9459a816f177d00e302defa15507b37/202462978_492041965237069_1766323371711869784_n.jpg" data-mid="201839506" border="0" src="https://freight.cargo.site/w/1000/i/178f49a5bf619e2e3c9cbc7bb0e86c78d9459a816f177d00e302defa15507b37/202462978_492041965237069_1766323371711869784_n.jpg" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/131cc9e38ede2ef3b0a595bcece9cf2fa27fee508e67551df16900dddd650abd/SNK_2_Stills_9_16.jpg" data-mid="201839526" border="0" src="https://freight.cargo.site/w/1000/i/131cc9e38ede2ef3b0a595bcece9cf2fa27fee508e67551df16900dddd650abd/SNK_2_Stills_9_16.jpg" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/2c8c0ba667d70fe9a18859d7417814874e9a1a3e7e8cd91baa172c5167dc0f63/SNK_5_Stills_9_16.jpg" data-mid="201839522" border="0" src="https://freight.cargo.site/w/1000/i/2c8c0ba667d70fe9a18859d7417814874e9a1a3e7e8cd91baa172c5167dc0f63/SNK_5_Stills_9_16.jpg" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/81d8655c1dd08e804dc59ff865fc728362c19b42dd23d37e8b1fdf1cb8f3bd98/SNK_3_Stills_9_16.jpg" data-mid="201839519" border="0" src="https://freight.cargo.site/w/1000/i/81d8655c1dd08e804dc59ff865fc728362c19b42dd23d37e8b1fdf1cb8f3bd98/SNK_3_Stills_9_16.jpg" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/a20acfd74678ad8ae098206fd32bec3011ca78e7546c882f33d3c00d3685085c/SNK_6_Stills_9_16.jpg" data-mid="201839521" border="0" src="https://freight.cargo.site/w/1000/i/a20acfd74678ad8ae098206fd32bec3011ca78e7546c882f33d3c00d3685085c/SNK_6_Stills_9_16.jpg" /> <img width="1200" height="1600" width_o="1200" height_o="1600" data-src="https://freight.cargo.site/t/original/i/19e34b8638a58d41910a766d1001801b93f5ef975ad52a4052c7a5a11491d68f/0e7f0603-aea9-42e0-aeac-5c9344f61fed.JPG" data-mid="201839503" border="0" src="https://freight.cargo.site/w/1000/i/19e34b8638a58d41910a766d1001801b93f5ef975ad52a4052c7a5a11491d68f/0e7f0603-aea9-42e0-aeac-5c9344f61fed.JPG" /> <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/adf8990eaf3af18c1bb53d6c20e0e06ef9f9c1c6dbf8a63408ebf88172fce551/202715426_1216214875469837_2188181042015614885_n.jpg" data-mid="201839508" border="0" src="https://freight.cargo.site/w/1000/i/adf8990eaf3af18c1bb53d6c20e0e06ef9f9c1c6dbf8a63408ebf88172fce551/202715426_1216214875469837_2188181042015614885_n.jpg" /> <img width="582" height="582" width_o="582" height_o="582" data-src="https://freight.cargo.site/t/original/i/fa445d6d3a7d2acd18d2f6971db1d7c1b525dcdf563dd30c149c5a789bff3d53/UK200036713_NK.jpg" data-mid="201839649" border="0" src="https://freight.cargo.site/w/582/i/fa445d6d3a7d2acd18d2f6971db1d7c1b525dcdf563dd30c149c5a789bff3d53/UK200036713_NK.jpg" /> <img width="1500" height="503" width_o="1500" height_o="503" data-src="https://freight.cargo.site/t/original/i/aa42dcf49776a77fb15bd4733d4c64979691451937dc8071cb86558cb2c2dd5c/Screenshot-2022-06-10-at-11.37.52.png" data-mid="201839645" border="0" src="https://freight.cargo.site/w/1000/i/aa42dcf49776a77fb15bd4733d4c64979691451937dc8071cb86558cb2c2dd5c/Screenshot-2022-06-10-at-11.37.52.png" /> https://sarahbignell.com/SRAM Mon, 04 Dec 2023 22:28:23 +0000 Portfolio https://sarahbignell.com/SRAM &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; SRAM&nbsp; This is the dream delivered. SRAM launched Eagle Transmission, a radically robust, fully integrated and independent wireless transmission that changes how we ride. It simplifies, strengthens and extends the cyclists experience to new limits, using no derailleur hanger or adjustment screws and lets you shift flawlessly under maximum power. I worked with the team at Good Fortune Collective to create, design and launch this campaign. Art Direction, Illustration, Digital Design, OLV &amp; Print &nbsp; &nbsp; <img width="1198" height="1692" width_o="1198" height_o="1692" data-src="https://freight.cargo.site/t/original/i/12166584cd4d8eff6186ecca9be9242890aee0bcdcd9fc4e448f68b125811560/SM_TRANS_PRINT_420x594_EN_POSTERS_17.png" data-mid="198584550" border="0" src="https://freight.cargo.site/w/1000/i/12166584cd4d8eff6186ecca9be9242890aee0bcdcd9fc4e448f68b125811560/SM_TRANS_PRINT_420x594_EN_POSTERS_17.png" /> <img width="1197" height="1690" width_o="1197" height_o="1690" data-src="https://freight.cargo.site/t/original/i/34374b743a3005aefcc740a0f0f814db6493f53a2f910484e886ca670bb07e12/SM_TRANS_PRINT_420x594_EN_POSTERS_52.png" data-mid="198584552" border="0" src="https://freight.cargo.site/w/1000/i/34374b743a3005aefcc740a0f0f814db6493f53a2f910484e886ca670bb07e12/SM_TRANS_PRINT_420x594_EN_POSTERS_52.png" /> <img width="1197" height="1687" width_o="1197" height_o="1687" data-src="https://freight.cargo.site/t/original/i/a56be9455de0b7a0651f24522ab85d0f724750ce318c8f3cae162c68c044ea3a/SM_TRANS_PRINT_420x594_EN_POSTERS_05.jpg" data-mid="198584548" border="0" src="https://freight.cargo.site/w/1000/i/a56be9455de0b7a0651f24522ab85d0f724750ce318c8f3cae162c68c044ea3a/SM_TRANS_PRINT_420x594_EN_POSTERS_05.jpg" /> <img width="1201" height="1687" width_o="1201" height_o="1687" data-src="https://freight.cargo.site/t/original/i/61cc10545df89e191fe8f89a1102b81be9cd0fcb2d0538b1506d13184defe886/SM_TRANS_PRINT_420x594_EN_POSTERS_54.png" data-mid="198584554" border="0" src="https://freight.cargo.site/w/1000/i/61cc10545df89e191fe8f89a1102b81be9cd0fcb2d0538b1506d13184defe886/SM_TRANS_PRINT_420x594_EN_POSTERS_54.png" /> <img width="1198" height="1690" width_o="1198" height_o="1690" data-src="https://freight.cargo.site/t/original/i/d61638f3fc38a90b9a0d6663b4c2ef40a7e63854cd9f31c292ae2dde564e9eeb/SM_TRANS_PRINT_420x594_EN_POSTERS_55.png" data-mid="198584556" border="0" src="https://freight.cargo.site/w/1000/i/d61638f3fc38a90b9a0d6663b4c2ef40a7e63854cd9f31c292ae2dde564e9eeb/SM_TRANS_PRINT_420x594_EN_POSTERS_55.png" /> <img width="1193" height="1689" width_o="1193" height_o="1689" data-src="https://freight.cargo.site/t/original/i/da6b0fbdbd03824f0840c0a1bd718905d78f49f83477cde6bf9c79142d271a69/SM_TRANS_PRINT_420x594_EN_POSTERS_53.png" data-mid="198584553" border="0" src="https://freight.cargo.site/w/1000/i/da6b0fbdbd03824f0840c0a1bd718905d78f49f83477cde6bf9c79142d271a69/SM_TRANS_PRINT_420x594_EN_POSTERS_53.png" /> https://sarahbignell.com/Hey-Curlfriend Thu, 14 Aug 2025 18:30:11 +0000 Portfolio https://sarahbignell.com/Hey-Curlfriend Hey Curlfriend From curls to twirls, coils to kinks—curly hair can leave us spiralling, literally. Enter the curlfriends: Super Milk Hair Conditioning Hair Primer and Revive Hair Moisturizer. Whether it’s boosting your bounce on wash day or a mid-morning pick-me-up, Lush’s bathroom besties are there for every twist and turn of your gorgeous locks. The purpose of Curlfriends was to increase the awareness of Lush’s haircare products by showcasing their unique benefits and proven popularity, and also establishing Lush as a leader in the future of haircare. To amplify the digital popularity of the products and translate this in-store, the design needed to feel digital first. Using a bright vibrant colour palette, relatable text lingo language and emoji style patterns across all our comms.&nbsp; During the campaign period, we increased total haircare sales by 11% in both retail and digital. We also designed and launched a vibrant immersive experience for our curly girls at LA’s annual top haircare event Curly Con. We provided a space for guests to network, learn and engage with our products and staff, with product demo’s, a styling station and much more. The event resulted in a 2.2M IG social reach and 1,068 booth visits, it was a success! Global Art Direction lead, Event space design, Set Design &amp; styling &nbsp; <img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/e98625751c1bc4342c7e10a8c29538e5d59408d5cd1e23eab2678aa9eb39d3d1/Header_portfolio.png" data-mid="237040648" border="0" src="https://freight.cargo.site/w/1000/i/e98625751c1bc4342c7e10a8c29538e5d59408d5cd1e23eab2678aa9eb39d3d1/Header_portfolio.png" /> <img width="1920" height="2560" width_o="1920" height_o="2560" data-src="https://freight.cargo.site/t/original/i/ab3173a564bcf5bca1ff0cdb5d0d74cc2e88ce23bc2b5bff40130942979994b1/thumbnail_IMG_1236-1.jpg" data-mid="240343991" border="0" src="https://freight.cargo.site/w/1000/i/ab3173a564bcf5bca1ff0cdb5d0d74cc2e88ce23bc2b5bff40130942979994b1/thumbnail_IMG_1236-1.jpg" /> <img width="836" height="1080" width_o="836" height_o="1080" data-src="https://freight.cargo.site/t/original/i/cf66cd0cdd890f7538ac0d89c3e1458d044a9692ee78e24942d491f77772207f/LushVersions_A-Board_MOCKUP-1-1.png" data-mid="240343940" border="0" src="https://freight.cargo.site/w/836/i/cf66cd0cdd890f7538ac0d89c3e1458d044a9692ee78e24942d491f77772207f/LushVersions_A-Board_MOCKUP-1-1.png" /> <img width="3071" height="3371" width_o="3071" height_o="3371" data-src="https://freight.cargo.site/t/original/i/a5b0ebe8af2c7f3448fb1c7563f0ed7f42a1325096330ed913a96c8210865cc2/Haircare_2025_Cling-EN.png" data-mid="240343677" border="0" src="https://freight.cargo.site/w/1000/i/a5b0ebe8af2c7f3448fb1c7563f0ed7f42a1325096330ed913a96c8210865cc2/Haircare_2025_Cling-EN.png" /> <img width="3671" height="5506" width_o="3671" height_o="5506" data-src="https://freight.cargo.site/t/original/i/6f6ebb8740a6079d9888a75cab0a5b2f963f1f651ed22b6ce9092584140c9c17/Haircare-2025-Renees-Shea-Souffle-Scalp-Oil-Hero-Selfie-01-1.jpg" data-mid="237040826" border="0" src="https://freight.cargo.site/w/1000/i/6f6ebb8740a6079d9888a75cab0a5b2f963f1f651ed22b6ce9092584140c9c17/Haircare-2025-Renees-Shea-Souffle-Scalp-Oil-Hero-Selfie-01-1.jpg" /> <img width="4480" height="6719" width_o="4480" height_o="6719" data-src="https://freight.cargo.site/t/original/i/1d2cb6500b712d63bbb7013f0c1a8dbd1252da6c49f8f03ef149e146b212d22b/Haircare-2025-Product-Group-Curlfriends-Hero-Pink-01-2.jpg" data-mid="237040896" border="0" src="https://freight.cargo.site/w/1000/i/1d2cb6500b712d63bbb7013f0c1a8dbd1252da6c49f8f03ef149e146b212d22b/Haircare-2025-Product-Group-Curlfriends-Hero-Pink-01-2.jpg" /> <img width="3760" height="5640" width_o="3760" height_o="5640" data-src="https://freight.cargo.site/t/original/i/e8c4d9b45d0b843207bd2728ebed34b7d4b94ef4b51fb9975169a1e81a12c495/Haircare-2025-Roots-Hair-Treatment-Hero-Selfie-02-1.jpg" data-mid="237040795" border="0" src="https://freight.cargo.site/w/1000/i/e8c4d9b45d0b843207bd2728ebed34b7d4b94ef4b51fb9975169a1e81a12c495/Haircare-2025-Roots-Hair-Treatment-Hero-Selfie-02-1.jpg" /> <img width="4030" height="6045" width_o="4030" height_o="6045" data-src="https://freight.cargo.site/t/original/i/6427f89869d292c28e606fd97231e2c901b8628d9ba57970f93e1c35afe918c4/Haircare-2025-Curl-Power-Hair-Cream-Hero-Selfie-03.jpg" data-mid="237040818" border="0" src="https://freight.cargo.site/w/1000/i/6427f89869d292c28e606fd97231e2c901b8628d9ba57970f93e1c35afe918c4/Haircare-2025-Curl-Power-Hair-Cream-Hero-Selfie-03.jpg" /> <img width="4480" height="6720" width_o="4480" height_o="6720" data-src="https://freight.cargo.site/t/original/i/ca1b5aa6d5136c14e9c2518bcf0b89d45cf40ea65df994cd2a453cc6a26f8b08/Haircare-2025-Curlfriends-Hero-Revive-Super-Milk-01-3.jpg" data-mid="237039659" border="0" src="https://freight.cargo.site/w/1000/i/ca1b5aa6d5136c14e9c2518bcf0b89d45cf40ea65df994cd2a453cc6a26f8b08/Haircare-2025-Curlfriends-Hero-Revive-Super-Milk-01-3.jpg" /> <img width="9504" height="6336" width_o="9504" height_o="6336" data-src="https://freight.cargo.site/t/original/i/9cdb6ce4497fea9585135592da3e0f9c9e8bf5f10b88d4fb7a7afc56e7f149e9/CurlyCon-2025-LA_08622.jpeg" data-mid="237042287" border="0" src="https://freight.cargo.site/w/1000/i/9cdb6ce4497fea9585135592da3e0f9c9e8bf5f10b88d4fb7a7afc56e7f149e9/CurlyCon-2025-LA_08622.jpeg" /> <img width="9504" height="6336" width_o="9504" height_o="6336" data-src="https://freight.cargo.site/t/original/i/c8c25dda1786182c9fbd383784a080de0e5f5d48edba1c9d3674c77a6af0fede/CurlyCon-2025-LA_08825.jpeg" data-mid="237042290" border="0" src="https://freight.cargo.site/w/1000/i/c8c25dda1786182c9fbd383784a080de0e5f5d48edba1c9d3674c77a6af0fede/CurlyCon-2025-LA_08825.jpeg" /> <img width="9376" height="6251" width_o="9376" height_o="6251" data-src="https://freight.cargo.site/t/original/i/77be3827d0e93516a3cacd75ad811bd4ff06243a8e3c8dd516ab810ee3ad4f79/CurlyCon-2025-LA_09662.jpeg" data-mid="237042318" border="0" src="https://freight.cargo.site/w/1000/i/77be3827d0e93516a3cacd75ad811bd4ff06243a8e3c8dd516ab810ee3ad4f79/CurlyCon-2025-LA_09662.jpeg" /> <img width="9504" height="6336" width_o="9504" height_o="6336" data-src="https://freight.cargo.site/t/original/i/16502f681a17795cefcf46f4f67b2334de529e29148800e8ac0a5cd55df6521c/CurlyCon-2025-LA_09259.jpeg" data-mid="237042307" border="0" src="https://freight.cargo.site/w/1000/i/16502f681a17795cefcf46f4f67b2334de529e29148800e8ac0a5cd55df6521c/CurlyCon-2025-LA_09259.jpeg" /> <img width="9504" height="6336" width_o="9504" height_o="6336" data-src="https://freight.cargo.site/t/original/i/7b463a55332bd0fa9e395e4445ff50d4ce12f7b075c565926c5f36761b39565b/CurlyCon-2025-LA_09551.jpeg" data-mid="237042313" border="0" src="https://freight.cargo.site/w/1000/i/7b463a55332bd0fa9e395e4445ff50d4ce12f7b075c565926c5f36761b39565b/CurlyCon-2025-LA_09551.jpeg" /> <img width="9504" height="6336" width_o="9504" height_o="6336" data-src="https://freight.cargo.site/t/original/i/9cdb6ce4497fea9585135592da3e0f9c9e8bf5f10b88d4fb7a7afc56e7f149e9/CurlyCon-2025-LA_08622.jpeg" data-mid="237042287" border="0" src="https://freight.cargo.site/w/1000/i/9cdb6ce4497fea9585135592da3e0f9c9e8bf5f10b88d4fb7a7afc56e7f149e9/CurlyCon-2025-LA_08622.jpeg" /> <img width="9504" height="6336" width_o="9504" height_o="6336" data-src="https://freight.cargo.site/t/original/i/ad31af95ee8bf1443f12fc335c2ec91bc9ca8b9042ab9af4a58e24b3a0205c65/CurlyCon-2025-LA_09696.jpeg" data-mid="237042322" border="0" src="https://freight.cargo.site/w/1000/i/ad31af95ee8bf1443f12fc335c2ec91bc9ca8b9042ab9af4a58e24b3a0205c65/CurlyCon-2025-LA_09696.jpeg" /> <img width="8367" height="5578" width_o="8367" height_o="5578" data-src="https://freight.cargo.site/t/original/i/2e78fcbabff06f4de7f3cd9c69365bb9331a2ebf53639ba0d2a7610b0b06925b/CurlyCon-2025-LA_09524-1.jpeg" data-mid="237042310" border="0" src="https://freight.cargo.site/w/1000/i/2e78fcbabff06f4de7f3cd9c69365bb9331a2ebf53639ba0d2a7610b0b06925b/CurlyCon-2025-LA_09524-1.jpeg" /> <img width="9504" height="6336" width_o="9504" height_o="6336" data-src="https://freight.cargo.site/t/original/i/80cd45d163a6a41f627b0371ef9b4f5fe6a7897a189a5f18d2bb3247c3cfdbd5/CurlyCon-2025-LA_09134.jpeg" data-mid="237042303" border="0" src="https://freight.cargo.site/w/1000/i/80cd45d163a6a41f627b0371ef9b4f5fe6a7897a189a5f18d2bb3247c3cfdbd5/CurlyCon-2025-LA_09134.jpeg" /> <img width="9504" height="6336" width_o="9504" height_o="6336" data-src="https://freight.cargo.site/t/original/i/dddd3ef8b812bde92cbcc61231c8b7c611017e2f8f1b0632110bad52b51ecb56/CurlyCon-2025-LA_09093.jpeg" data-mid="237042300" border="0" src="https://freight.cargo.site/w/1000/i/dddd3ef8b812bde92cbcc61231c8b7c611017e2f8f1b0632110bad52b51ecb56/CurlyCon-2025-LA_09093.jpeg" /> <img width="9504" height="6336" width_o="9504" height_o="6336" data-src="https://freight.cargo.site/t/original/i/970bf26cdfbddea617452bd700131bb52055d594bdd1fef43ebbc67fc104ca75/CurlyCon-2025-LA_09047.jpeg" data-mid="237042296" border="0" src="https://freight.cargo.site/w/1000/i/970bf26cdfbddea617452bd700131bb52055d594bdd1fef43ebbc67fc104ca75/CurlyCon-2025-LA_09047.jpeg" /> <img width="9504" height="6336" width_o="9504" height_o="6336" data-src="https://freight.cargo.site/t/original/i/bd9bd3c2fe405def640bede4bd23e7ea93b37759396333e9d08c7c6db0038ca1/CurlyCon-2025-LA_09745.jpeg" data-mid="237042326" border="0" src="https://freight.cargo.site/w/1000/i/bd9bd3c2fe405def640bede4bd23e7ea93b37759396333e9d08c7c6db0038ca1/CurlyCon-2025-LA_09745.jpeg" /> <img width="9414" height="6276" width_o="9414" height_o="6276" data-src="https://freight.cargo.site/t/original/i/13c4a1488a4a4c855fcc51d255aaea4a4fe7e2a4c9dc48c381810a93799f98f3/CurlyCon-2025-LA_08896.jpeg" data-mid="237042293" border="0" src="https://freight.cargo.site/w/1000/i/13c4a1488a4a4c855fcc51d255aaea4a4fe7e2a4c9dc48c381810a93799f98f3/CurlyCon-2025-LA_08896.jpeg" /> https://sarahbignell.com/Lush-Valentines Mon, 04 Dec 2023 22:28:24 +0000 Portfolio https://sarahbignell.com/Lush-Valentines Serving Love, Your Way This Valentine’s, we’re Serving Love, Your Way. Each year Lush releases a limited-edition product range for Valentine’s day, and this year our message is one of connection and togetherness. Showcasing Valenitnes is&nbsp;more than roses, rings or things; it’s about shared experience with the people who truly understand us. Inspired by an 80’s diner look and feel, this range comes to life through showing self-love in all its glory, hero’ing those intimate moments.&nbsp; Global Art Direction lead, Digital Design, Set Design &amp; Styling, In-store, Retail signage, Digital partnerships &nbsp; <img width="2880" height="1964" width_o="2880" height_o="1964" data-src="https://freight.cargo.site/t/original/i/7d4e6d2758248685e3ab9664325ca571787ab4f880feae02f653a95b34955c92/crush_lip_butter_valentines_2024_21.jpg" data-mid="206543967" border="0" src="https://freight.cargo.site/w/1000/i/7d4e6d2758248685e3ab9664325ca571787ab4f880feae02f653a95b34955c92/crush_lip_butter_valentines_2024_21.jpg" /> <img width="4024" height="2294" width_o="4024" height_o="2294" data-src="https://freight.cargo.site/t/original/i/0fb40e4f94663827994d5239ad8f52e40aca6df088cb9175ab892ce1ab4271ef/Screenshot-2024-01-05-at-11.24.30AM.png" data-mid="201132268" border="0" src="https://freight.cargo.site/w/1000/i/0fb40e4f94663827994d5239ad8f52e40aca6df088cb9175ab892ce1ab4271ef/Screenshot-2024-01-05-at-11.24.30AM.png" /> <img width="1125" height="2000" width_o="1125" height_o="2000" data-src="https://freight.cargo.site/t/original/i/2d1b125cd790ae8abe67f619c4036b3aa5b055a1a8fde2aeceb7bcbedc8519e2/love_burger_bath_bomb_valentines_2024_3.jpg" data-mid="206543324" border="0" src="https://freight.cargo.site/w/1000/i/2d1b125cd790ae8abe67f619c4036b3aa5b055a1a8fde2aeceb7bcbedc8519e2/love_burger_bath_bomb_valentines_2024_3.jpg" /><img width="1125" height="2000" width_o="1125" height_o="2000" data-src="https://freight.cargo.site/t/original/i/3762f786aff3c771628e4373978e2466af8a636ef6681ac93ce4b2d41ed8e74e/Valentines-2024-Prince-Charming-Sheet-Mask-Hero_018.jpg" data-mid="222549870" border="0" src="https://freight.cargo.site/w/1000/i/3762f786aff3c771628e4373978e2466af8a636ef6681ac93ce4b2d41ed8e74e/Valentines-2024-Prince-Charming-Sheet-Mask-Hero_018.jpg" /> <img width="1125" height="2000" width_o="1125" height_o="2000" data-src="https://freight.cargo.site/t/original/i/42ade02dfc6399d047eba117bcd9c9273d6664bdbe64105d2507c0b1f6eaa319/Valentines-2024-Crush-Lip-Butter-Hero_01.jpg" data-mid="222549864" border="0" src="https://freight.cargo.site/w/1000/i/42ade02dfc6399d047eba117bcd9c9273d6664bdbe64105d2507c0b1f6eaa319/Valentines-2024-Crush-Lip-Butter-Hero_01.jpg" /><img width="1125" height="2000" width_o="1125" height_o="2000" data-src="https://freight.cargo.site/t/original/i/5fd011ddb33dd7f04b8471f6f0c2b154e9ec9d678b0e0f18051923c65cc11620/love_burger_bath_bomb_hero_image_9.jpg" data-mid="206543319" border="0" src="https://freight.cargo.site/w/1000/i/5fd011ddb33dd7f04b8471f6f0c2b154e9ec9d678b0e0f18051923c65cc11620/love_burger_bath_bomb_hero_image_9.jpg" /> <img width="2700" height="4800" width_o="2700" height_o="4800" data-src="https://freight.cargo.site/t/original/i/54ef9707c7c5a6bddbae9b4f43f838e6efaaad203e4d565d7b3ec2c53f51dac3/Valentines-Day-2024-Shower-Products-Vert-01.jpeg" data-mid="206543357" border="0" src="https://freight.cargo.site/w/1000/i/54ef9707c7c5a6bddbae9b4f43f838e6efaaad203e4d565d7b3ec2c53f51dac3/Valentines-Day-2024-Shower-Products-Vert-01.jpeg" /><img width="1125" height="2000" width_o="1125" height_o="2000" data-src="https://freight.cargo.site/t/original/i/14d9739d4007baf7160c7f7082aa0d13d032d4e3b15e83d69e07ff15e1ff8f28/Valentines-2024-I-Heart-You-Eye-Pads-Hero_05.jpg" data-mid="222549867" border="0" src="https://freight.cargo.site/w/1000/i/14d9739d4007baf7160c7f7082aa0d13d032d4e3b15e83d69e07ff15e1ff8f28/Valentines-2024-I-Heart-You-Eye-Pads-Hero_05.jpg" /> <img width="1125" height="2000" width_o="1125" height_o="2000" data-src="https://freight.cargo.site/t/original/i/9fb2f33a42b10061530091c5cb8ca72d814f62c07cdd0cdca36a10771c7a88fc/Valentines-2024-Im-Yours-Gift_1.jpg" data-mid="222549868" border="0" src="https://freight.cargo.site/w/1000/i/9fb2f33a42b10061530091c5cb8ca72d814f62c07cdd0cdca36a10771c7a88fc/Valentines-2024-Im-Yours-Gift_1.jpg" /><img width="2700" height="4800" width_o="2700" height_o="4800" data-src="https://freight.cargo.site/t/original/i/c0222a85886c2978149a6ac46b3680fc1642bc57fc2ee816c8bfcad8fac87d8a/Valentines-Day-2024-Bath-products-4-Vert-01.jpeg" data-mid="206543392" border="0" src="https://freight.cargo.site/w/1000/i/c0222a85886c2978149a6ac46b3680fc1642bc57fc2ee816c8bfcad8fac87d8a/Valentines-Day-2024-Bath-products-4-Vert-01.jpeg" /> <img width="287" height="532" width_o="287" height_o="532" data-src="https://freight.cargo.site/t/original/i/ccc91128842148333a7fc5110d7ae7eff2c5e5fb3884df7a92e4bac9a94e92cf/video_image-1DN5yOlfH_1.gif" data-mid="206542605" border="0" src="https://freight.cargo.site/w/287/i/ccc91128842148333a7fc5110d7ae7eff2c5e5fb3884df7a92e4bac9a94e92cf/video_image-1DN5yOlfH_1.gif" /> <img width="5625" height="4413" width_o="5625" height_o="4413" data-src="https://freight.cargo.site/t/original/i/dc19165afed66bdff942ab4b491fd0286dfd664b63886fd7a7e8fbd5bc78a5e8/Untitled-4.png" data-mid="206542958" border="0" src="https://freight.cargo.site/w/1000/i/dc19165afed66bdff942ab4b491fd0286dfd664b63886fd7a7e8fbd5bc78a5e8/Untitled-4.png" /> <img width="1531" height="1506" width_o="1531" height_o="1506" data-src="https://freight.cargo.site/t/original/i/82440663360fed90f23d948ddb24d69af2834d830beb137bb1c7d4d293dd7403/Screenshot-2025-11-06-at-9.29.39AM.png" data-mid="240343502" border="0" src="https://freight.cargo.site/w/1000/i/82440663360fed90f23d948ddb24d69af2834d830beb137bb1c7d4d293dd7403/Screenshot-2025-11-06-at-9.29.39AM.png" /> <img width="2398" height="3000" width_o="2398" height_o="3000" data-src="https://freight.cargo.site/t/original/i/288a28af3f8fc9064174ede9bd224c7bcefc57ed4da20f150b414d04ea1b9052/Vday_2023_FeatureTableMenu_203x254mm_DoublesidedOPT2.png" data-mid="240343406" border="0" src="https://freight.cargo.site/w/1000/i/288a28af3f8fc9064174ede9bd224c7bcefc57ed4da20f150b414d04ea1b9052/Vday_2023_FeatureTableMenu_203x254mm_DoublesidedOPT2.png" /> <img width="885" height="1080" width_o="885" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8dd20ff3c36549d9a94d71b04c1de221bb381dd597cd97ee4da0ba77f3004aa5/LushVersions_A-Board_MOCKUP-1-1.png" data-mid="240343501" border="0" src="https://freight.cargo.site/w/885/i/8dd20ff3c36549d9a94d71b04c1de221bb381dd597cd97ee4da0ba77f3004aa5/LushVersions_A-Board_MOCKUP-1-1.png" /> https://sarahbignell.com/Andrex Mon, 04 Dec 2023 22:28:23 +0000 Portfolio https://sarahbignell.com/Andrex A little love goes a long way Hear Andrex, think puppy. One of the UK’s biggest and best loved brand icons, so big you don’t even need to mention the product. So, to celebrate Andrex’s 80th birthday, we decided to let the puppy do the talking. So wherever you are, whatever you’re doing, here’s a little bit of love from Andrex.Art Direction, Strategy, Digital Design &amp; Production <img width="2500" height="1533" width_o="2500" height_o="1533" data-src="https://freight.cargo.site/t/original/i/8f68222a3928d007452a153ef2101f247cfebfc57152fb7a892f5733d281658a/Screenshot-2022-09-07-at-19.11.22.png" data-mid="198586187" border="0" src="https://freight.cargo.site/w/1000/i/8f68222a3928d007452a153ef2101f247cfebfc57152fb7a892f5733d281658a/Screenshot-2022-09-07-at-19.11.22.png" /> 24–09–2024 https://sarahbignell.com/Enough Mon, 04 Dec 2023 22:28:22 +0000 Portfolio https://sarahbignell.com/Enough Enough.&nbsp; It’s an undeniable fact that there is strength in numbers . In the second phase of the Home Office ‘Enough’ campaign, we needed to call upon the general public to speak up when they whitness public violence and have the confidence to tell perpetrators that violence against women and girls will NOT be tolerated. Working alongside photographer, David Stewart, we balanced both using striking visuals and compelling long copy to recreate scenarios that people recognise and provoke them to think - I should do something.Art Direction, Strategy, Digital Design, Print, On-set production <img width="3500" height="2333" width_o="3500" height_o="2333" data-src="https://freight.cargo.site/t/original/i/721176ecceb37703e38917c3842dffe40ef150e2ff5c1ec5f8b8d57cad088875/MicrosoftTeams-image-37.png" data-mid="198580232" border="0" src="https://freight.cargo.site/w/1000/i/721176ecceb37703e38917c3842dffe40ef150e2ff5c1ec5f8b8d57cad088875/MicrosoftTeams-image-37.png" /><img width="4333" height="2000" width_o="4333" height_o="2000" data-src="https://freight.cargo.site/t/original/i/f6fa12ea6b3048a4cf3b23e3a3abc877d080d437e1e9445005fd27ca3ad139db/HO_11793983_VAWG-OOH-Teal6.jpg" data-mid="198580307" border="0" src="https://freight.cargo.site/w/1000/i/f6fa12ea6b3048a4cf3b23e3a3abc877d080d437e1e9445005fd27ca3ad139db/HO_11793983_VAWG-OOH-Teal6.jpg" /> 24–09–2024 <img width="1800" height="3200" width_o="1800" height_o="3200" data-src="https://freight.cargo.site/t/original/i/9b90b12322a5d972d3429da87eb288b5fe0772e7af424bcd398c77670a85dfe9/HO_11793983_VAWG-OOH-7.jpg" data-mid="198580561" border="0" src="https://freight.cargo.site/w/1000/i/9b90b12322a5d972d3429da87eb288b5fe0772e7af424bcd398c77670a85dfe9/HO_11793983_VAWG-OOH-7.jpg" /> <img width="1800" height="3200" width_o="1800" height_o="3200" data-src="https://freight.cargo.site/t/original/i/ff286b59f889e3e5bd05e6fbff82993ad9b2043f8f02cf4549aad35979c6afb7/HO_11793983_VAWG-OOH-9.jpg" data-mid="198580521" border="0" src="https://freight.cargo.site/w/1000/i/ff286b59f889e3e5bd05e6fbff82993ad9b2043f8f02cf4549aad35979c6afb7/HO_11793983_VAWG-OOH-9.jpg" /> <img width="1800" height="3200" width_o="1800" height_o="3200" data-src="https://freight.cargo.site/t/original/i/075a9d3c702241b12c351481156563d4c1878179b9aad3a9a936605d5f7daef3/HO_11793983_VAWG-OOH-.jpg" data-mid="198580554" border="0" src="https://freight.cargo.site/w/1000/i/075a9d3c702241b12c351481156563d4c1878179b9aad3a9a936605d5f7daef3/HO_11793983_VAWG-OOH-.jpg" /> <img width="1000" height="667" width_o="1000" height_o="667" data-src="https://freight.cargo.site/t/original/i/94389b61b80998ce5db3b77dc803e5191b99fa558573458000c8b1c10b8d388e/_MG_5148.jpg" data-mid="198580887" border="0" src="https://freight.cargo.site/w/1000/i/94389b61b80998ce5db3b77dc803e5191b99fa558573458000c8b1c10b8d388e/_MG_5148.jpg" /> <img width="1000" height="998" width_o="1000" height_o="998" data-src="https://freight.cargo.site/t/original/i/66e18d872bdc032d4dadd211a42487bb17e6f1072309c4b91852c20bdd25f057/a7f1ed7e-064b-46a6-936a-054fac5e9a43.jpg" data-mid="198580819" border="0" src="https://freight.cargo.site/w/1000/i/66e18d872bdc032d4dadd211a42487bb17e6f1072309c4b91852c20bdd25f057/a7f1ed7e-064b-46a6-936a-054fac5e9a43.jpg" /> <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/a3259763bd2a0bdd6b5cccadf8881a33a09b8290f44da254f6c54b88a8da36c5/512E3CA9-02D0-4D22-9EAA-098D5768EFEB.jpg" data-mid="198580831" border="0" src="https://freight.cargo.site/w/1000/i/a3259763bd2a0bdd6b5cccadf8881a33a09b8290f44da254f6c54b88a8da36c5/512E3CA9-02D0-4D22-9EAA-098D5768EFEB.jpg" /> <img width="1000" height="667" width_o="1000" height_o="667" data-src="https://freight.cargo.site/t/original/i/031f6a6e2f7a8c76336915908b6af775ffb176759dd6aa11962811673aefb9f8/_MG_5157.jpg" data-mid="198580823" border="0" src="https://freight.cargo.site/w/1000/i/031f6a6e2f7a8c76336915908b6af775ffb176759dd6aa11962811673aefb9f8/_MG_5157.jpg" /> https://sarahbignell.com/This-Girl-Can Tue, 23 Jan 2024 04:46:44 +0000 Portfolio https://sarahbignell.com/This-Girl-Can This Girl Can 2.4 million fewer women than men enjoy sport and activity. This is not only detrimental to how women see activity, but also means the industry is missing out on 2.4 million customers. We call this the "Enjoyment Gap". Caused by fear of judgment, society pressures, safety worries, the cost of living to name a few. To show women, organisations and the industry smashing the Enjoyment Gap is possible, we collaborated with four amazingly inspiring grassroots organisations who are closing this gap by simply thinking out of the box and putting people first. We created a series of docu-films that celebrates their stories. Written and moulded in complete collaboration with each group, we created tools, educational materials, social assets and mantras to inspire organisations big and small to make spaces more safe, suitable, social and self affirming for women. OLV / Social / Website &amp; Learning Materials&nbsp; Directed by Charlie Coombs, feat: Black Girls Do Run, Goal diggers FC, Muslim Girls Fence and Welcome Gym. https://sarahbignell.com/Premier-League Mon, 04 Dec 2023 22:28:25 +0000 Portfolio https://sarahbignell.com/Premier-League No Room For Racism, Anywhere.&nbsp; "No Room for Racism” began as setting the foundations that racism will not be accepted in stadiums. Now, it’s time to address not just fans, but society to call out and challenge racism on social media, pubs, clubs, bars and even at home. Sending the prominent message that together we can use Premier League as a powerful platform to make No Room for Racism. Anywhere. When creating this campaign, it was very important to us to bring the Premier League into the current climate and create a piece of work that was culturally relevant and reflective. To do this we built a diverse team of football fanatics to ensure the work represented the views, passions and experiences of our huge audience. In house, we lent on our Belong team as a sound board to ensure we were making the right calls and how to approach client questions. Externally, our talented creatives were Director Marvin Jay Alvarez, British rapper and mixed visual artist Kojey Radical and UK Jazz musician Louis VI. We also featured Goal Diggers FC (@goaldiggersfc) an all female football team and founders of first Black British female lead football podcast, and Gundeep; director and founder of The Last Stand (_thelaststand_) a group that brings young people together through their love of football.We also worked alongside Nomad Studio to build out the bradning for this campaign, creating a line and lockup, that literally leaves no room for racism, squaishing it out through animation. TVC, Digital Design, Print, Art Direction, InGame Design, OOH Directed by Marvin Jay Alvarez &amp; Voice over by Kojey Radical <img width="1920" height="1920" width_o="1920" height_o="1920" data-src="https://freight.cargo.site/t/original/i/0f4d716db7f6c85e5593f8d9edaee31962134345e1d1516e3cb676f019427e94/PL_NRFR_PRESS_THE_TIMES_DPS_005.jpeg" data-mid="206516445" border="0" src="https://freight.cargo.site/w/1000/i/0f4d716db7f6c85e5593f8d9edaee31962134345e1d1516e3cb676f019427e94/PL_NRFR_PRESS_THE_TIMES_DPS_005.jpeg" /><img width="2500" height="938" width_o="2500" height_o="938" data-src="https://freight.cargo.site/t/original/i/bfff33bcbd2879be187d802d4b6cab43ea853fa485c19a4a44c46f754bebdbff/Untitled-2-01-2.jpg" data-mid="206516566" border="0" src="https://freight.cargo.site/w/1000/i/bfff33bcbd2879be187d802d4b6cab43ea853fa485c19a4a44c46f754bebdbff/Untitled-2-01-2.jpg" /> <img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/9cb8a0d51c4a3a9354c11d36bdbaffeaf10aa3f4766ad7118b81a1c4b5905d3e/PL_NRFR_MATCHDAY_SLEEVE_PATCH_001.jpeg" data-mid="206536208" border="0" data-scale="89" src="https://freight.cargo.site/w/1000/i/9cb8a0d51c4a3a9354c11d36bdbaffeaf10aa3f4766ad7118b81a1c4b5905d3e/PL_NRFR_MATCHDAY_SLEEVE_PATCH_001.jpeg" /> <img width="1200" height="763" width_o="1200" height_o="763" data-src="https://freight.cargo.site/t/original/i/8e73b53d6c08d26d211410857b1ad755f0f86af2ad48db71cde50f7b744cd926/Premier_League_1200.jpg" data-mid="206517368" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/8e73b53d6c08d26d211410857b1ad755f0f86af2ad48db71cde50f7b744cd926/Premier_League_1200.jpg" />